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Shopify Abandoned Cart Recovery – Boost Sales by 50% (or more)

Why do we need Shopify abandoned cart recovery? Let’s presume you have a good Shopify store going. You have found inventory, you have a decent amount of traffic, and your customers are pleased with your products. Do you have all your bases covered?

Not really. A large amount of failed transactions could still be encountered by you.  

How? By something known as abandoned carts.

The abandonment of shopping carts is annoying. You’re not alone if you feel like your abandoned cart rates are out of control. Seven out of ten visitors to your Shopify store, who add an item to their cart will leave the store without purchasing it.

Well, You don’t just have to sit back and sulk that your cart abandonments will remain at 70%. You can actually do something about it.

It might not be feasible to convince all cart-abandoners to go through checkout in order to boost your sales. Some buyers may never have had the intention of purchasing in the first place. But you can still, put in an effort to recover a few of those otherwise, ‘lost sales’.

Today we’ll show you how to recover lost sales with abandoned cart recovery SMS, Automatic Discounts, and Exit-Intent Popups. We will also share with you the exact SMS templates that successful Shopify store owners use to bring back the shoppers who have abandoned their carts to complete their purchase.

What is an Abandoned Cart?

When a customer adds an item to their cart and doesn’t follow through with payment, an abandoned cart occurs. For instance, a customer may have intended to buy, but they may have been discouraged from completing the purchase due to a high shipping rate. Thus, resulting in the abandonment of the cart.

Why Do Customers Abandon Their Carts?

There are various reasons why without purchasing, a customer might add an item to their cart. They may be curious to find out the overall cost of shipping and taxes. Or with the intention of buying, they might have added the item to their cart, but got distracted and never were able to complete their purchase.

A lot of customers also add an item to their cart with the expectation of getting a discount code on an abandoned cart deal through email or SMS, so that they can save money.

Why do You Need to Recover Abandoned Carts?

The recovery of abandoned carts presents numerous benefits. The biggest of them is that it will help you sell more and increase your revenue. Customers who abandon a cart are already at the very last stage in your sales funnel. So, it’s always a good idea to try and convert them, rather than trying to acquire customers at the beginning of the sales funnel.

Secondly, you would be better able to assess the cause of lower sales when you recover abandoned carts. Your product price may be too high for the average customer if they are completing their purchase when you offer them a cart recovery discount coupon

If customers from the same country keep leaving the cart, the cost of shipping could be too high. To make it more convenient for your international customers, you might consider providing a free shipping option. 

Shopify abandoned cart recovery helps you become a better store owner and you would be able to boost sales. It also helps you better optimize your store for conversions.

Let us now take a look at three different tools that you can use for Shopify Abandoned Cart Recovery.

1. Built-in Shopify Abandoned Cart Recovery Tool

Shopify has some basic features to assist you with recovering abandoned carts. You can review abandoned carts one at a time, and manually or automatically send an abandoned cart email.

You need to go to Orders and then click Abandoned Checkouts to see abandoned carts from your Shopify Admin page.

Abandoned cart recovery for Shopify

Shopify also lets you send a personalized email to a specific customer about their abandoned cart. You just click on the abandoned cart order number from the Abandoned Checkouts screen and click on Send a cart recovery email. Just enter the message you want to send click on Review Email to review and send your email.

Okay, so Shopify abandoned cart recovery can be sent using the built-in cart recovery tool, but do you really have the time to do this manually every time? Perhaps a better question is, do you always want to do this manually?

Smart Shopify site owners use Shopify Apps to recover abandoned carts via SMS to boost sales and get the most out of their stores. Another easy way to reduce cart abandonment is by using an exit-intent popup with a coupon offer. Let’s take a look at both of them one by one.

2. Recover Lost Sales on Auto-Pilot with Abandoned Cart Recovery SMS

With a 98% open rate, SMS marketing is miles above traditional email marketing for Shopify. SMS GO leverages this and helps you recover lost sales with Shopify abandoned cart recovery SMS sequences.

Shopify abandoned cart recovery sms

Here’s how it works.

  1. Install the SMS GO: Abandoned Cart Recovery app from the Shopify App Store.
  2. Setup abandoned cart recovery SMS templates and specify the time interval after which the SMS will be triggered to the customer after they have abandoned their cart.
  3. Sit back, and see those lost sales coming in on auto-pilot!

SMS GO is free to use, meaning you don’t have to pay a monthly subscription fee. You only need to recharge SMS credits and pay-per-use. With this Shopify abandoned cart recovery app, you also get features like:

  • Custom Sender ID
  • Brandable short URL
  • Ability to send out SMS notifications
  • SMS marketing flows

3. Sell More on Auto-pilot with Automatic Discounts and Exit Intent Pop-Ups

Another simple way to minimise cart abandonment is by offering an exit-intent or a discount coupon in the form of a popup.

Shopify abandoned cart recovery automatic discount

Let’s take an example. Your site has been browsed by a potential customer and they discover a fantastic product. They put the item in their cart and move on to checkout. Things are looking promising so far, however, unexpectedly your potential customer abandons the carts and exits your website.

You can once again catch their attention with exit-intent pop-ups with a targeted deal that pops up to entice them to complete the checkout. This is where the Automatic Discount Pop Up App comes to your rescue.

You just have to install the app from the Shopify App Store here and set up your automatic discount offers.

You can either go with Automatic Discount pop-up on the product page or the cart page or an Exit intent pop-up.

Shopify abandoned cart recovery exit intent

Once a customer accepts the deal, the automatic discount is automatically applied to their cart and they will be more than happy to complete their purchase. This is an excellent Shopify abandoned cart recovery app.