{"id":180,"date":"2021-07-22T09:43:37","date_gmt":"2021-07-22T09:43:37","guid":{"rendered":"https:\/\/zegsu.com\/blog\/?p=180"},"modified":"2021-07-22T09:43:37","modified_gmt":"2021-07-22T09:43:37","slug":"two-way-sms-marketing","status":"publish","type":"post","link":"https:\/\/zegsu.com\/blog\/two-way-sms-marketing\/","title":{"rendered":"How Two-Way SMS Marketing Can Grow Your Shopify Business"},"content":{"rendered":"\n
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90% of text messages are opened<\/a> in less than three minutes, believe it or not. As a result, brands have a clear path to capture their target audience’s attention. As a consumer, you might have certainly experienced SMS Marketing<\/strong> – just check through your phone for offers and promotions sent to you by brands.<\/p>\n\n\n\n

Brands have a whole new level of possibility to connect with their customers through text messaging. But, is SMS marketing yielding the same results for every business?<\/p>\n\n\n\n

Not really!<\/p>\n\n\n\n

The possibility to leverage two-way SMS marketing<\/em>, the conversational<\/span> component of SMS marketing, is something that many businesses overlook. They are effectively using a service that was created for a two-way conversation, as a one-way broadcasting service.<\/p>\n\n\n\n

For the most part, SMS has served as a means of communication. Today, most marketers are sabotaging their operations by sending unwanted marketing SMS to clients and shoppers.<\/p>\n\n\n\n

It’s time to start a conversation if you want to rework your SMS marketing approach and truly increase conversions.<\/p>\n\n\n\n

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